# identity.md

## Organization Overview
- **Company Name:** United Brick Co® (operating as Atlanta Brick Co®)
- **Mission:** To offer the largest selection of LEGO® products globally and provide engaging, fun experiences for LEGO® enthusiasts of all ages.
- **Company Structure and Legal Entity:** Operates as United Brick Co®, encompassing brands like Atlanta Brick Co® and Orlando Brick Co, suggesting a multi-location retail and service entity.
- **Founded Date and Location:** Details forthcoming. Primary locations include Newnan, GA, and Longwood, FL.
- **Size and Scale:** Recognized for having the largest LEGO® selection in the world, with a significant presence across multiple states.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming. (See: https://atlbrick.com/pages/about-us)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to fostering fun, creativity, and a passion for LEGO®, providing an enjoyable environment for both customers and staff.

## Operations & Structure
- **Business Model and Operational Approach:** Engages in retail sales of a vast selection of LEGO® products and offers specialized services, including custom LEGO® brick build-outs.
- **Location(s) and Geographic Presence:** Operates physical locations in Newnan, GA, and Longwood, FL, serving customers across the United States.
- **Key Partnerships and Affiliations:** Actively involved in the LEGO® ecosystem, providing official LEGO® products and services.